The world’s first cognitive intelligence TV*, BRAVIA XR enables you to completely immerse in an ultra-realistic visual and sound experience at home.
Introducing BRAVIA XR Features:
1:10 BRAVIA XR Announcement
5:41 Product Reveal
7:49 Cognitive Processor XR Engineer’s Interview
11:56 Product Designer’s Interview
15:28 Brief Product Introduction
17:04 BRAVIA CORE
21:47 Google TV
“Sony” and “BRAVIA” are trademarks of Sony Corporation.
Visual effects and UI are simulated.
Model availability and design vary by region.
*including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of December 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics.