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Sony – New BRAVIA XR TV Announcement



The world’s first cognitive intelligence TV*, BRAVIA XR enables you to completely immerse in an ultra-realistic visual and sound experience at home.
Introducing BRAVIA XR Features:
Learn more:

0:00 Opening
0:40 Introduction
1:10 BRAVIA XR Announcement
5:41 Product Reveal
7:49 Cognitive Processor XR Engineer’s Interview
11:56 Product Designer’s Interview
15:28 Brief Product Introduction
17:04 BRAVIA CORE
21:47 Google TV

——————
“Sony” and “BRAVIA” are trademarks of Sony Corporation.
Visual effects and UI are simulated.
Model availability and design vary by region.

*including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of December 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics.

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26 Comments

  1. Im super confused about led array, mini, led and oled…and why are these new oled tvs not coming in bigger sizes like last years A90J which was 83” ?

  2. Serious question here I am a bit baffled I have a 65 inch x80J coming tomorrow. I am sure they said in this video it is an oled TV. I am sure the one I bought doesn't say that. When I check the specs it mentions xr motion flow but I don't know if that just means that TV only has an element of the xr but not the entire thing?

  3. It is amazing all the people in this video look like real people graphics have come a long way.

  4. This was the most stilted, stiff and cringey presentation I've ever seen. All participants in the "virtual" part of the presentation are in need of some serious presentation training. This was abysmally badly presented.

  5. Mevlana şöyle der: ‘Ya olduğun gibi görün, yada gördüğün gibi ol.’ Sony benim çocukluk aşkımdır. İlk walkman, ilke trinitron, ilk gerçek ses!

  6. They want tell you but with Google TV/Android TV you can activate Developer Mode and Side Load Android Apps to your TV.. Huge Plus.

  7. Bought one of the A80J 65" OLED TV's and have to say it is the best Picture Quality I have ever seen.

  8. This presentation is absolutely incredible! Guess I got this TV! This Time I got OLED TV

  9. Why not this video in 4K Sony?! Even the kid down the road films in 4K nowadays! I'm watching it on an XR TV btw. My Asus F-15 laptop is connected to my TV via HDMI and I basically use it as a big 4K monitor!

  10. Sony EXCELENTE !!! Conozco desde que salieron los famosos Trinitron cuando fui niño. Y en este 2021 tengo un Sony XR-55X90J 🙂

  11. Call me crazy but when there’s awkward Japanese presenters you know the technology is good. When I hear “Disssss da new bRrrraVrrIaaa XR!” I expect the TV to turn into a transformer.

  12. Just bought a Sony A80j from the Good Guys Sydney.
    And I have to say I was shock when I see the movie 4K Dolby vision on this tivi.
    This tivi have IMAX enhanced like what you see in the cinema.
    Never thought that TV can give you the addictive.

  13. DON’T DO IT

    Hey Sony, how about fixing the fact my £2000 TV constantly drops WiFi? It’s the only device in my house that does. Widely reported, no fix. Never Sony, ever again. Disgraceful.

  14. Sounds NICE But TOO Expensive in INR Google Tv+Dolby vision+Atmos Under 70K INR In Budget Version

  15. คนไทยที่ซื้อแล้วมาทางนี้ค้าบ
    📣📣📣📣📣📣📣📣📣

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